
WONDERCOAST
STORY BEHIND THE BRAND
Camila De Palma is a dentist by training and a passionate entrepreneur. Originally from Brazil, she moved to the United States over 10 years ago with her husband and two children, seeking new opportunities and a better life for her family.
After arriving in the U.S., Camila quickly noticed a significant gap in the professional apparel market for health and beauty professionals. The available coats and scrubs lacked quality, had shapeless cuts, and offered nothing feminine—completely different from what she was used to wearing back in Brazil. Motivated by this realization and her desire to empower other professional women, she founded Wonder Coats—a brand created to redefine how these professionals show up every day.
As the founder and creative force behind Wonder Coats, Camila is involved in every step of the business—from product design to the customer experience. Wonder is more than just a premium brand of coats and scrubs; it’s a mission to empower women through style, confidence, and functionality. Each piece is designed to communicate elegance, professionalism, and authority—without compromising on comfort or quality.
After arriving in the U.S., Camila quickly noticed a significant gap in the professional apparel market for health and beauty professionals. The available coats and scrubs lacked quality, had shapeless cuts, and offered nothing feminine—completely different from what she was used to wearing back in Brazil. Motivated by this realization and her desire to empower other professional women, she founded Wonder Coats—a brand created to redefine how these professionals show up every day.
As the founder and creative force behind Wonder Coats, Camila is involved in every step of the business—from product design to the customer experience. Wonder is more than just a premium brand of coats and scrubs; it’s a mission to empower women through style, confidence, and functionality. Each piece is designed to communicate elegance, professionalism, and authority—without compromising on comfort or quality.

Today, Wonder Coats dresses women from various industries, bringing style and presence to clinics, salons, and offices across the United States.
Camila also shares her journey and insights as an entrepreneur on digital platforms, connecting with a global audience of women who are striving to grow both personally and professionally.
Balancing her roles as a wife, mother, and businesswoman, Camila leads everything she does with passion, purpose, and dedication—and Wonder Coats is the clearest reflection of that.
Camila also shares her journey and insights as an entrepreneur on digital platforms, connecting with a global audience of women who are striving to grow both personally and professionally.
Balancing her roles as a wife, mother, and businesswoman, Camila leads everything she does with passion, purpose, and dedication—and Wonder Coats is the clearest reflection of that.